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Acuvue
Launched not as an OTC product but only available at Eye Care Practitioners (ECP) and in phases, the first few years BTL had to shoulder the entire responsibility of the Advertising. Handled the entire gamut on a turnkey basis from Product la unch to Displays at ECPs - Posters, Product Literature, Direct Mail, Promotional Giveaways, Sales promotion Aids, Signage and Exhibition Displays etc